YouTube TV ads
in NFL, NBA, ESPN
live sports. Non-skippable.

:15 and :30 second ads inside NFL Sunday Ticket, NBA, NHL, MLB, ESPN, Fox News, HGTV, and more. 100% non-skippable, CPMs as low as $1.50 in premium live programming.

Google Premier Partner

Dahl Automotive • Auto Dealership Group

Sky Zone • Entertainment

Wheels for Wishes • Nonprofit Car Donation

Vehicles for Veterans • Nonprofit Car Donation

Minnesotans for Line 3 • Public Advocacy

Super America • Gas Station

Fury Motors • Auto Dealership Group

Carlson Toyota • Toyota Dealership

Bachman’s • Garden Center

Borton Volvo • Luxury Car Dealership

Google Premier Partner badge, top 3 percent of agencies worldwide, 2026

Google Premier Partner

Top 3% · 2026

Meta Marketing Partner badge for Facebook and Instagram advertising

Meta Marketing Partner

Facebook & Instagram

Microsoft Advertising Certified Professional badge, 2026

Microsoft Advertising

Certified 2026

YouTube TV advertising partner badge

YouTube TV Partner

NFL Sunday Ticket

What Is YouTube TV Advertising?

Live sports. Live news.
Your ad. Non-skippable.

YouTube TV advertising places your :15 or :30 second video ad directly inside live programming on YouTube TV: NFL Sunday Ticket, NBA, NHL, MLB, ESPN, Fox News Channel, Newsmax, CNN, HGTV, Hallmark, Food Network, History Channel, CNBC, and many more. Every ad is 100% non-skippable.

With CPMs as low as $1.50 in premium live programming, YouTube TV advertising lets privately held businesses run in the same high-profile content as major national brands, for a fraction of the cost of broadcast or cable TV.

Unlike traditional TV, you can layer in target audiences: demographics, location, interests, behaviors. Stop spraying and praying. Start reaching the right viewers during the programming they actually love.

2019
the year SPA launched FLOYD — our own programmatic platform for YouTube TV buying.
Direct access. CPMs as low as $1.50. Lower costs.
NFL Sunday Ticket on YouTube TV, where non-skippable in-game ads run
Our youtube tv Advertising Services

Every advantage
live, targeted,
non-skippable.

From NFL Sunday Ticket to NBA, NHL, ESPN, and Fox News, we place your :15 and :30 second ads inside the live programming your customers are already watching. 100% non-skippable. Precision targeting. A fraction of cable TV cost.

:15 and :30 Second Non-Skippable Ads

Every ad plays in full, no skip button. Your spot runs inside live programming, so every viewer sees the complete message.

Layered Audience Targeting

Layer in demographics, location, interests, and behaviors to reach the right viewers during live sports and news, no wasted impressions on the wrong audience.

NFL Sunday Ticket and Live Sports

Advertise inside NFL Sunday Ticket, NBA, NHL, MLB, Monday Night Football, and College Football, reaching passionate sports audiences at their most engaged moment.

CPMs as Low as $1.50

YouTube TV advertising delivers CPMs as low as $1.50 in premium live programming, a fraction of what broadcast or cable TV costs for the same audience.

NFL, NBA, ESPN, Fox News & More

Reach viewers on NFL Sunday Ticket, NBA, NHL, MLB, ESPN, Fox News Channel, Newsmax, CNN, HGTV, Hallmark, Food Network, History Channel, CNBC, and many more.

Multiple Ads Per Sporting Event

YouTube TV allows multiple ad placements per game, giving your brand repeated exposure throughout a broadcast with the same targeted audience.

CTV Ad Broadcast Creative Production

Our in-house creative team produces broadcast-quality video optimized for the CTV viewing experience — full-screen, high-impact, and built to convert viewers into customers.

Campaign Reporting

Monthly reporting on impressions, completion rates, reach, and audience data, so you always know exactly where your YouTube TV budget went and what it produced.

Local & Multi-Location Targeting

Target viewers by city, zip code, or drive-time area around each of your locations, a fraction of the cost of a regional broadcast buy with precision local reach.

YouTube TV in Action

YouTube TV campaigns that
reach viewers
inside the sports they love most.

Examples of how privately-held and multi-location businesses use YouTube TV to place :15 and :30 second non-skippable ads inside live sports and premium programming.

Dahl Automotive case study: a dealer group that grew from 6 stores to 16

Dahl Automotive

Minnesota & Wisconsin Dealerships
Organic Traffic
+184%
Lead Form Submits
+67%
Map Pack Rankings
#1 · 12 markets

“Multi-location restaurant SEO with optimized location pages, Google Business profiles, and review generation systems.”

Automotive · 15 Stores

Green Mill and Crooked Pint case study: paid social across 16 restaurant locations

Green Mill Restaurant

Minnesota & Wisconsin Franchise
Local Pack Rankings
Top 3 · 14 cities
Direction Clicks
+142%
Reservation Bookings
+93%
“Multi-location restaurant SEO with optimized location pages, Google Business profiles, and review generation systems.”
Restaurant · 16 Locations
Sky Zone trampoline park case study: 211 percent growth in organic sessions

Sky Zone Trampoline Parks

National Recreation Brand

Organic Sessions

+211%
Direction Clicks
+78%
Reservation Bookings
+156%
“Multi-location restaurant SEO with optimized location pages, Google Business profiles, and review generation systems.”
Recreation · 20+ Parks
Why YouTube TV Through Saint Paul Agency

YouTube TV advertising versus
traditional broadcast & cable TV.

If you’re currently running broadcast or cable TV ads, here’s an honest look at why YouTube TV through Saint Paul Agency is a smarter buy.

 
What You Get
Saint Paul Agency home

Saint Paul Agency

★ Best Choice

Large Media Company
Audience Targeting
Precise interest, behavior, lookalike
Basic age and location only
CPM Cost
As low as $1.50
Rate card pricing with markup
Live Sports Access
NFL, NBA, NHL, MLB, ESPN & more
Limited to existing bundles
Multiple Ads Per Game
Multiple placements per event
One fixed spot only
Reporting
Impressions, completions, conversions
Ratings estimates after flight
Flexibility
Month-to-month, no commitments
Upfront commitment
Account Management
Named contact, daily availability
Layers of account reps

— How a YouTube TV Campaign Works

From brief
to ads inside live sports.

A clear, repeatable process for every YouTube TV campaign. You always know which networks, sports, and audiences your ads are reaching.

We define your audience, produce broadcast-quality creative, launch inside the right live programming, and report on every impression.

Team planning a Connected TV media buy in a conference room
alt=""

1

alt=""

2

alt=""

3

alt=""

4

alt=""

5

YouTube TV Strategy and Goals

We define your target audiences, networks, and budget, selecting the right programming for your business goals.

Audience Targeting and Layering

We layer in precision audience segments: demographics, location, interests, behaviors, so your ads reach the right households.

Broadcast Creative Production

Our in-house team produces :15 and :30 second broadcast-quality spots optimized for the YouTube TV big-screen experience.

Campaign Launch in Live Programming

Your non-skippable ads go live inside YouTube TV’s live sports and programming: geotargeted, frequency-capped, tracking from day one.

Report & Optimize

Monthly reporting covers every impression, completion, and audience data point, with adjustments made throughout the campaign to keep performance climbing.

Industries We Run YouTube TV Campaigns For

YouTube TV campaigns
built for
your industry.

From automotive dealerships to restaurants and national recreation brands, YouTube TV lets you place non-skippable ads inside the live sports and programming your customers are already watching.

10+ Dealer Groups

Automotive

30+ Locations

Restaurants & Food

Multi-Location

Home & Garden

National Reach to 5+ locations

Marine

National Campaigns

Nonprofit

Multi-Market

Home Services

Franchise Focus

Recreation

Competitive Category

Home Improvement

Client Feedback

What clients say about
YouTube TV with SPA.

“Saint Paul Agency didn’t just improve our search rankings — they changed how we think about our marketing. The transparency and the actual revenue connection in their reporting is unlike any agency we’ve worked with.”

Multi-Location Owner

Restaurant Franchise · Minnesota

“After years of being burned by other agencies, finding SPA was a relief. No fluff, just real work and real results. Our organic traffic doubled in the first 8 months and they helped us understand exactly what was happening every step of the way.”
Dealership Group Owner

Automotive · 6 Stores

“They actually understand the challenges of running a family business with multiple locations. The local SEO work alone brought us from invisible to #1 in our top 3 markets. The team feels like an extension of ours.”
Operations Director

Recreation Brand · National

— YouTube TV Q&A

Common questions about
YouTube TV advertising.

Questions we hear from business owners exploring YouTube TV advertising for the first time — or thinking about moving off expensive broadcast or cable TV.

What is YouTube TV advertising?
YouTube TV advertising places your :15 or :30 second video ad directly inside live programming, NFL Sunday Ticket, NBA, NHL, MLB, ESPN, Fox News Channel, HGTV, Hallmark, and more. Every ad is 100% non-skippable. That means privately held businesses run in the same high-profile content as major national brands, for a fraction of what broadcast or cable TV charges for the same audience.
:15 and :30 second spots, both fully non-skippable. Multiple ads can run per game or broadcast, giving your brand repeated exposure throughout the same event instead of a single shot in the dark.
NFL Sunday Ticket, NBA, NHL, MLB, Monday Night Football, College Football, ESPN, Fox News Channel, HGTV, Hallmark, Food Network, and more. If your customers are watching live sports or live news, there’s a strong chance we can put you inside it.
CPMs run as low as $1.50 in premium live programming. NFL Sunday Ticket specifically runs a bit higher, as low as $5, since it’s the most in-demand inventory on the platform. Either way, it’s a fraction of what the same audience costs through broadcast or cable TV.

Strategy session

Tell us where you’d like to grow. We’ll come back with a plan and pricing – no obligation.
We’ll follow up within 24 hours by email or phone, whichever you prefer.

Get in touch

What are you interested in?