FLOYD is our Demand Side Platform, built so our clients run the same Connected TV, streaming audio, and premium display campaigns as national brands, without the media-company markup.
Dahl Automotive • Auto Dealership Group
Sky Zone • Entertainment
Wheels for Wishes • Nonprofit Car Donation
Vehicles for Veterans • Nonprofit Car Donation
Minnesotans for Line 3 • Public Advocacy
Super America • Gas Station
Fury Motors • Auto Dealership Group
Carlson Toyota • Toyota Dealership
Bachman’s • Garden Center
Borton Volvo • Luxury Car Dealership
Google Premier Partner
Top 3% · 2026
Meta Marketing Partner
Facebook & Instagram
Microsoft Advertising
Certified 2026
YouTube TV Partner
NFL Sunday Ticket
What Is a Demand Side Platform?
A Demand Side Platform (DSP) is software that buys digital ad space automatically, in real time, across Connected TV, Digital Billboards, Streaming Audio, Websites, Apps, and more. Instead of negotiating with every publisher one at a time, a DSP bids on the right audience across dozens of exchanges at once.
Most agencies rent access to someone else’s DSP and pass the middlemen’s markup straight to you. We built our own instead. We launched FLOYD in July 2019 to give clients direct access to the kind of inventory usually reserved for national brands with national budgets.
The name has roots. FLOYD is named after SPA co-founder Troy Alexander’s grandfather, Floyd Sweet, who served as an intelligence officer for NASA during the Apollo program and was honored as an Elder Statesman of Aviation in 1988 by the National Aeronautic Association.
FLOYD Sweet spent his career reading data other people missed. FLOYD the platform does the same thing, just with ad exchanges instead of airspace.
the year we launched our own DSP.
Direct buying power, not a rented platform.
FLOYD places ads daily across screens your customers already use. One platform. One team. Full transparency. No media-company markup stacked on top.
Non-skippable ads on streaming TV: Netflix, Amazon Prime, Hulu, YouTube TV, Apple TV, and more. Full-quality video, reaching cord-cutters on the biggest screen in the house.
Clear Channel, Outfront, Reagan, Lamar, and more. The largest digital billboards in the best locations in the country, without paying the billboard companies’ premium rates to get there.
Banners and video preroll in premium positions on sites like StarTribune.com, FoxNews.com, and ESPN.com. Placements most local advertisers can’t touch on their own.
Reach listeners on iHeart, SiriusXM, Pandora, Spotify, and more while they commute, work out, and go about their day. Moments a display ad simply can’t touch.
Target by device, audience, and location using 300+ data partners, Experian, Nielsen, Adobe, Comscore, Mastercard, Visa, and Oracle among them.
Invitation-only premium inventory through private marketplace deals. Guaranteed, brand-safe placements on top-tier publishers, at rates we negotiate directly.
Reach the same audience across Connected TVs, mobile, tablets, and gaming consoles. Consistent messaging, frequency control, on every screen.
Examples of how multi-location businesses put FLOYD to work across Connected TV and Digital Billboards.
“Multi-location restaurant SEO with optimized location pages, Google Business profiles, and review generation systems.”
Automotive · 15 Stores
Organic Sessions
If you’re currently buying Connected TV, Digital Billboards, Streaming Audio, or
Premium Display through a big media company, here’s an honest look at what
changes with FLOYD.
★ Best Choice
Direct buying: fewer layers, lower CPMs
300+ data partners by device, audience and location
34+ exchanges and private marketplace deals
Reporting Clarity
See where ads ran and conversion tracking
Rotating reps and call centers
Giving our clients a competitive advantage
— How a FLOYD Campaign Works
A clear, repeatable process, refined since FLOYD launched in 2019. Transparent at every step, you always know where your budget is going and why.
No long onboarding, no mystery. We plan the channel mix, launch across the right exchanges, and optimize daily against real outcomes.
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A custom media plan built from 300+ data partners, the right mix of CTV, audio, and display for your business specifically.
From multi-location automotive dealerships to national recreation brands, we know how to make privately held businesses win.
10+ Dealer Groups
Automotive
Restaurants & Food
Multi-Location
Home & Garden
National Reach to 5+ locations
Marine
Nonprofit
Multi-Market
Home Services
Recreation
Competitive Category
Home Improvement
“Saint Paul Agency didn’t just improve our search rankings — they changed how we think about our marketing. The transparency and the actual revenue connection in their reporting is unlike any agency we’ve worked with.”
Restaurant Franchise · Minnesota
Automotive · 6 Stores
Recreation Brand · National
— DSP Questions & Answers
Questions we hear from privately held business owners exploring programmatic advertising — or thinking about moving off an expensive media-company buy.
A Demand Side Platform (DSP) is software that buys digital ad space automatically and in real time — across Connected TV, Digital Billboards, Streaming Audio, Websites, Apps and more. Instead of negotiating with each publisher one at a time, a DSP bids on exactly the right audience across dozens of exchanges at once.
Most agencies rent access to someone else’s DSP and create an inefficient model that includes numerous “middlemen”. We built our own. We launched FLOYD in July 2019 to give our clients direct access to premium inventory — the kind usually reserved for national brands with national budgets.
The name has roots: FLOYD is named after SPA co-founder, Troy Alexander’s, grandfather, Floyd Sweet. Floyd served as an intelligence officer for NASA during the Apollo program and was honored as an Elder Statesman of Aviation in 1988 by the National Aeronautic Association.
FLOYD is a combination of strategic audience targeting and digital advertising buying prowess. It’s a smart, pioneering product so the name seemed very appropriate.