Connected TV
advertising
on FOX NEWS, ESPN, CNN
& 50+ more networks.

Non-skippable video ads placed directly on streaming TV, without the media-company markup. Our own DSP gives privately held businesses direct access to premium CTV inventory.

Google Premier Partner

Dahl Automotive • Auto Dealership Group

Sky Zone • Entertainment

Wheels for Wishes • Nonprofit Car Donation

Vehicles for Veterans • Nonprofit Car Donation

Minnesotans for Line 3 • Public Advocacy

Super America • Gas Station

Fury Motors • Auto Dealership Group

Carlson Toyota • Toyota Dealership

Bachman’s • Garden Center

Borton Volvo • Luxury Car Dealership

Google Premier Partner badge, top 3 percent of agencies worldwide, 2026

Google Premier Partner

Top 3% · 2026

Meta Marketing Partner badge for Facebook and Instagram advertising

Meta Marketing Partner

Facebook & Instagram

Microsoft Advertising Certified Professional badge, 2026

Microsoft Advertising

Certified 2026

YouTube TV advertising partner badge

YouTube TV Partner

NFL Sunday Ticket

What Is Connected TV Advertising?

Your ad. Prime time.
On the biggest screen in the house.

Connected TV advertising places your video ad directly on streaming services people watch on their televisions: Hulu, ESPN, CNN, Fox News, Peacock, and 50+ more. Unlike traditional broadcast TV, CTV lets you target audiences by demographics, location, interests, and online behaviors.

Saint Paul Agency launched its own Demand Side Platform, FLOYD, in July 2019. Because we own the platform, we give clients direct access to CTV inventory.

Best of all, your ads are non-skippable. CTV ads play in full during live programming and on-demand content, your message gets seen every time. Your days of spraying and praying with TV ad dollars are over.

 
2019
when SPA launched FLOYD — our own CTV buying platform.
Direct access. No media-company markup. Lower costs.
Living room television streaming a Connected TV ad
Our Connected TV Advertising Services

Every CTV advantage
targeted, tracked, and transparent.

From live sports to on-demand streaming, we place non-skippable video ads across 50+ networks, with precision targeting, direct buying through FLOYD, and monthly reporting.

Non-Skippable CTV Ads

Your video plays in full: no skip button, no fast-forward. Reach viewers during live programming and on-demand content on Hulu, ESPN, CNN, and 50+ streaming networks.

Precision Audience Targeting

Target CTV viewers by demographics, location, interests, and online behaviors, using 300+ data partners to reach the households most likely to become your customers.

Live Sports Advertising

Place ads in March Madness, College GameDay, Sunday Night Football, and other major live sports, reaching passionate audiences at their most engaged. 

Direct Access. No Markup

Through our own DSP, FLOYD, we buy CTV inventory directly, removing the markup layers large media companies add and saving clients thousands per month.

50+ Premium Streaming Networks

Hulu, ESPN, CNN, Fox News, Peacock, Disney+, Hallmark, CNBC, Food Network, MSNBC, and many more, all accessible through a single campaign on FLOYD.

Geotargeted CTV Campaigns

Target streaming households within specific cities, zip codes, or drive-time radii around your locations, so your budget only reaches people who can actually visit you.

CTV Ad Video Creative Production

Our in-house creative team produces broadcast-quality video, built full-screen for the CTV viewing experience and made to convert viewers into customers.

Campaign Analytics & Reporting

Reporting on impressions, completion rates, reach, and conversions, so you always know exactly where your CTV budget went and what it produced.

Multi-Location CTV Campaigns

Run a single coordinated CTV campaign across multiple locations, each with its own geo-targeting, audience profile, and reporting, from one platform.

Connected TV in Action

CTV campaigns that
reach viewers
privately-held businesses.

Examples of how privately-held and multi-location businesses use Connected TV to place non-skippable ads in front of targeted audiences on premium streaming networks.

Dahl Automotive case study: a dealer group that grew from 6 stores to 16

Dahl Automotive

Minnesota & Wisconsin Dealerships
Organic Traffic
+184%
Lead Form Submits
+67%
Map Pack Rankings
#1 · 12 markets

“Multi-location restaurant SEO with optimized location pages, Google Business profiles, and review generation systems.”

Automotive · 15 Stores

Green Mill and Crooked Pint case study: paid social across 16 restaurant locations

Green Mill Restaurant

Minnesota & Wisconsin Franchise
Local Pack Rankings
Top 3 · 14 cities
Direction Clicks
+142%
Reservation Bookings
+93%
“Multi-location restaurant SEO with optimized location pages, Google Business profiles, and review generation systems.”
Restaurant · 16 Locations
Sky Zone trampoline park case study: 211 percent growth in organic sessions

Sky Zone Trampoline Parks

National Recreation Brand

Organic Sessions

+211%
Direction Clicks
+78%
Reservation Bookings
+156%
“Multi-location restaurant SEO with optimized location pages, Google Business profiles, and review generation systems.”
Recreation · 20+ Parks
Why CTV Through Saint Paul Agency

CTV through SPA versus
buying through
a large media company.

If you’re currently buying TV advertising through a traditional media company, here’s an honest look at what changes when you buy Connected TV directly through our platform.

 
What You Get
Saint Paul Agency home

Saint Paul Agency

★ Best Choice

Large Media Company
Audience Targeting
300+ data partners targeting
Standard demos, geo and behavior
Cost
Direct buying, no markup layers
Markup stacked on top
Inventory Access
50+ premium streaming networks
Limited network relationships only
Reporting
Impressions, completions, and conversions
Ratings estimates after campaign
Contract Flexibility
Month-to-month campaigns
Long-term upfront commitments
Dedicated Contact
Named account manager, daily availability
Multiple layers between you

— How a CTV Campaign Works

From brief
to ads on prime-time TV.

From brief to ads on prime-time TV. A clear, repeatable process for every CTV campaign. You always know which networks your ads are running on and what they’re producing.

No long onboarding, no mystery. We learn your audience, produce the video, launch across the right networks, and report on every impression.

Team planning a Connected TV media buy in a conference room
alt=""

1

alt=""

2

alt=""

3

alt=""

4

alt=""

5

CTV Strategy & Goals

We define your audience, budget, and target networks, choosing the right mix of streaming properties for your business goals.

Audience Targeting Build

We build precision audience segments using 300+ data partners: demographics, location, interests, online behaviors.

Video Creative Production

Our in-house team produces broadcast-quality, non-skippable video creative optimized for the CTV viewing experience.

Campaign Launch

Your ads go live across 50+ streaming networks: geotargeted, frequency-capped, tracking from day one.

Report & Optimize

Monthly reporting shows every impression, completion, and conversion, with real-time adjustments throughout.

Industries We Run CTV Campaigns For

Connected TV campaigns
built for
your industry.

From automotive dealership groups to restaurant franchises and national recreation brands, CTV lets you reach your customers on the biggest screen in their home, with targeting built around how they actually live.

10+ Dealer Groups

Automotive

30+ Locations

Restaurants & Food

Multi-Location

Home & Garden

National Reach to 5+ locations

Marine

National Campaigns

Nonprofit

Multi-Market

Home Services

Franchise Focus

Recreation

Competitive Category

Home Improvement

Client Feedback

What clients say about
Connected TV with SPA.

“Saint Paul Agency didn’t just improve our search rankings — they changed how we think about our marketing. The transparency and the actual revenue connection in their reporting is unlike any agency we’ve worked with.”

Multi-Location Owner

Restaurant Franchise · Minnesota

“After years of being burned by other agencies, finding SPA was a relief. No fluff, just real work and real results. Our organic traffic doubled in the first 8 months and they helped us understand exactly what was happening every step of the way.”
Dealership Group Owner

Automotive · 6 Stores

“They actually understand the challenges of running a family business with multiple locations. The local SEO work alone brought us from invisible to #1 in our top 3 markets. The team feels like an extension of ours.”
Operations Director

Recreation Brand · National

— Connected TV Q&A

Common questions about
Connected TV advertising.

Questions we hear from business owners exploring CTV advertising for the first time — or thinking about moving off a traditional media buy.

What is Connected TV advertising?

Connected TV advertising places your video ad directly on the streaming services people watch on their actual televisions, not their phones or laptops. Your ad. Prime time. On the biggest screen in the house. Unlike traditional broadcast, CTV lets you target specific audiences by demographics, location, interests, and online behavior, so you’re not just buying a time slot and hoping the right person is watching.

Traditional TV buys you a time slot and a rating estimate. CTV buys you an actual household, targeted by who they are, not just what show happens to be on. And because we buy CTV inventory directly through our own DSP, FLOYD, you’re skipping the markup layers a large media company stacks on top of a traditional buy.
 
Hulu, ESPN, CNN, Fox News, Peacock, Disney+, Hallmark, CNBC, Food Network, MSNBC, and 50+ more, all accessible through a single campaign on our platform. Whatever your customers are streaming, there’s a good chance we can put you in front of them there.

 

No, and that’s the whole point. Your video plays in full, no skip button, no fast-forward, during live programming and on-demand content alike. Your days of spraying and praying with TV ad dollars are over. Every impression is a full view, not a five-second guess at whether someone stuck around.

Strategy session

Tell us where you’d like to grow. We’ll come back with a plan and pricing – no obligation.
We’ll follow up within 24 hours by email or phone, whichever you prefer.

Get in touch

What are you interested in?