Franchise owners faced an increasingly crowded entertainment landscape as similar concepts rapidly launched in their local communities. Many similar concepts were launching in their communities. Legacy marketing channels—including Groupon, direct mail, radio, and cable TV—were yielding lower returns by the day. Prior to our involvement, multiple locations faced consecutive years of declining Year-over-Year (YOY) same-park revenue. They were growing frustrated and looking for solutions. Reaching their primary target demographic—mothers and family decision-makers—had become an uphill battle.
We deployed a targeted digital marketing strategy across Google CPC and key social platforms (Facebook, Instagram, and Snapchat) that ultimately became the brand’s nationwide gold standard. By pivotally shifting the strategy from broad brand awareness to high-intent lead generation, we successfully captured active, in-market consumers who were ready to purchase.
Google CPC acted as the primary engine for cross-network growth, yielding the following verified results:
50%
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