A fifth-generation family auto group. Aggressive growth targets. A decade of record-setting results that funded store after store after store.
6 stores → 16 stores during agency tenure
A fifth-generation, family-owned and operated auto group with six stores at the time we became their agency of record. They had never retained a full-service agency but had grown to the point where they needed one. Dahl Auto had aggressive revenue growth targets and a clear vision of the future. They wanted to acquire several dealerships and grow their portfolio in a relatively short amount of time. In order to do so, they needed to grow sales volume and profitability.
We consolidated the Google CPC campaigns for their six store locations (now 16) into one campaign that drove traffic to the main inventory feed on a corporate group website, DahlAuto.com. This circumvented the previous practice of each location operating their own independent Google search campaigns and bidding against one another. We also eliminated much of their previous “spray and pray” approach on linear TV in favor of a targeted, connected TV strategy. This included a first-to-market partnership with YouTube TV and the NFL Sunday Ticket.
This 115-year-old company has seen its best stretch in revenue growth and sales volume during our tenure as their agency of record. Their cost per lead via Google CPC has consistently dropped during this time. Dahl’s market share for used vehicle sales is at an all-time high, as is their gross margin on sale per vehicle. This revenue growth is driving an aggressive acquisition plan. They acquired two Honda and two CDJR stores in December 2023. They added a Honda, Toyota, and Subaru group in April 2025. In June 2026, they expanded to 16 total stores with the acquisition of the Hyundai and CDJR stores in Rochester, Minnesota.
Honda, CDJR, Toyota, Subaru, Hyundai & more
Consistent improvement throughout entire tenure
As is gross margin on sale per vehicle
Dec 2023: Acquired 2 Honda + 2 CDJR stores · Apr 2025: Added Honda, Toyota & Subaru group · Jun 2026: Expanded to 16 total stores with Hyundai + CDJR in Rochester, MN
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