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Borton Volvo
World-class. Record-breaking.

From a skeptical first-timer to the #1 Volvo service center in the world — and seven straight years of record-breaking sales.

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Industry
Automotive — Volvo Franchise
Location
Twin Cities, Minnesota
Founded
Est. ~1955 · Nearly 70-year-old business
Services Used
Google CPC, Premium Radio, Connected TV, Paid Social

Growth

Agency of record since 2019

The Challenge

A nearly 70-year-old, family-owned Volvo dealership was facing a double threat: losing local market share to their chief cross-town rival and facing intense pressure from Volvo corporate to turn around slumping sales and service revenue. Having never partnered with a marketing agency before, leadership was deeply skeptical that an outside team could move the needle.

The SOLUTION

We transitioned the client away from a massive, legacy vendor and completely overhauled their media mix. To maximize both high-intent traffic and local brand equity, we deployed a targeted, omni-channel strategy:

  • Search Optimization: Took over and aggressively optimized their Google CPC campaigns.
  • Premium Audio: Partnered with the highest-profile radio personality in the Twin Cities to build trust and local dominance.
  • Visual Reach: Deployed highly targeted Connected TV (CTV) and paid social media campaigns to attract high-quality web traffic.

The RESULTS

The new marketing mix didn’t just reverse the trend—it shattered historical records, turning a skeptical client into a global top-performer.

  • Unprecedented Profitability: Generated record-breaking sales and profit every year from 2019 through 2025, with 2024 and 2025 marking the two most successful years in the company’s 70-year history.
  • World-Class Service Volume: Propelled their Service Center to become the #1 top-grossing Volvo service location in the world in 2019—a milestone they have repeated multiple times since.
  • Crushing the Competition: Fast-forward to today, and the dealership consistently finishes 30% to 50% ahead of its cross-town rival in sales volume.
  • National Dominance: Ranked #1 in the Chicago Region and Top 5 nationwide for Volvo dealer sales volume, regularly outpacing stores in significantly larger metropolitan markets.
  • Elite Corporate Recognition: Earned the prestigious Volvo Excellence Award multiple years running—an honor reserved for only 30 elite dealerships nationwide.

#1

Volvo Service Center in the World — 2019
A milestone repeated multiple times since

7

Consecutive record-breaking years
2019 through 2025 — best in company history
30–50%
Ahead of cross-town rival in sales volume
Consistently, every year since engagement

115yr

Nationwide Volvo dealer sales volume
Ranked #1 in the Chicago Region

Earned the Volvo Excellence Award multiple years running — an honor reserved for only 30 elite dealerships nationwide.

The Takeaway

By replacing generic, large-vendor management with a hyper-local, multi-channel strategy, we transformed a legacy local dealership into a national powerhouse.

Ready to write your own story?

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(612) 599-8422

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