Somebody is going to try to sell you an AI advertising package this year. Before you buy one, it is worth knowing what is actually available, what is still a pilot, and what it costs to find out. Saint Paul Agency runs campaigns on ChatGPT and across Google AI Overviews for privately held businesses that expect advertising to produce something.
Dahl Automotive • Auto Dealership Group
Sky Zone • Entertainment
Wheels for Wishes • Nonprofit Car Donation
Vehicles for Veterans • Nonprofit Car Donation
Minnesotans for Line 3 • Public Advocacy
Super America • Gas Station
Fury Motors • Auto Dealership Group
Carlson Toyota • Toyota Dealership
Bachman’s • Garden Center
Borton Volvo • Luxury Car Dealership
Google Premier Partner
Top 3% · 2026
Meta Marketing Partner
Facebook & Instagram
Microsoft Advertising
Certified 2026
YouTube TV Partner
NFL Sunday Ticket
What Is AI Advertising?
AI advertising is being sold hard right now, and a fair amount of what is being sold does not exist yet. Here is the honest picture of what a business can buy today.
From platform strategy through conversion tracking, our team handles the details that decide whether AI advertising becomes a real growth channel or an expensive experiment.
Your Search, Shopping, and Performance Max campaigns can already appear in and around Google’s AI results. Nothing new to buy, no box to check. The work sits where it always has: feed quality, creative, landing pages, and bidding. We are a Google Premier Partner.
OpenAI is introducing ads gradually, and access depends on geography, business category, and available inventory. We check whether you qualify today, what a test would cost, and whether it is worth running yet. If the answer is not yet, you will hear that from us.
Copilot runs on the Bing index, and Microsoft ads already appear inside it. Bing gets skipped because the volume is smaller. The buyers there are often better and the competition for them is thinner, which is a combination worth testing.
Paid placement is half the opportunity. The other half is whether these systems understand your business well enough to recommend it. That comes down to site content, structured data, reviews, and clarity. Usually the faster return, and it requires no media budget.
Performance Max, Advantage Plus, and automated bidding are all AI, and they are spending your budget right now. Automation is a tool. Strategy is still a human job. We review what the machine decided and step in when it decided wrong.
As platforms automate more of the targeting, the advantage moves to whoever has better first-party data. Customer lists, purchase history, and site behavior feeding campaigns directly. Bachman’s is a live example of what that looks like in practice.
Examples of how privately-held and multi-location businesses use Connected TV to place non-skippable ads in front of targeted audiences on premium streaming networks.
“Multi-location restaurant SEO with optimized location pages, Google Business profiles, and review generation systems.”
Automotive · 15 Stores
Organic Sessions
If you’re currently buying TV advertising through a traditional media company, here’s an honest look at what changes when you buy Connected TV directly through our platform.
★ Best Choice
— HOW AN AI CAMPAIGN WORKS
From their question to your phone ringing. A clear, repeatable process for every AI campaign. You always know which platforms your ads are eligible for and what each one is producing.
No long onboarding, no mystery. We map the questions your buyers actually ask, confirm what you qualify to run, launch across the platforms that fit, and report on leads rather than impressions.
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We map how buyers describe the problem, compare options, and signal intent, then translate that into what each platform can match.
Feeds, landing pages, and conversion tracking get cleaned up and wired correctly before a dollar of budget goes out the door.
We activate what you qualify to run on ChatGPT and Google, coordinated with your search, social, and Connected TV spend.
Calls, forms, appointments, and sales. Holdout tests show whether the ads added business or just took credit for it.
Creative, budgets, and targeting shift as platforms change. New ad formats get tested against a baseline, not assumed.
“Saint Paul Agency didn’t just improve our search rankings — they changed how we think about our marketing. The transparency and the actual revenue connection in their reporting is unlike any agency we’ve worked with.”
Restaurant Franchise · Minnesota
Automotive · 6 Stores
Recreation Brand · National
— AI Advertising Q&A
Questions we hear from business owners trying to figure out whether AI advertising is real yet, and what it costs to find out.
AI advertising is paid placement inside AI-powered discovery tools: ChatGPT, Google AI Overviews and AI Mode, and Microsoft Copilot. Rather than matching a short keyword, these systems interpret a full question and the context behind it, so an ad can appear at the moment someone is comparing options and deciding what to do.