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CHALLENGE
A 5th generation, family-owned and operated auto group of 9 brands, Dahl was competing against itself in many ways. Most notably, with conflicting Google CPC campaign strategies for their used vehicle inventories. These strategies were often bidding against each other for the same search terms.
SOLUTION
We consolidated the Google CPC campaigns for their six store locations into one movement that drove traffic to one main inventory feed on a corporate group website, DahlAuto.com. This solution resolved the previous practice of each site operating its own independent Google search campaigns.
RESULTS
This 111-year-old company has seen its best stretch in revenue growth and sales volume during our tenure as their agency of record. Dahl’s market share for used vehicle sales is at an all-time high, as is their gross margin on purchase per vehicle.
MARKETING MIX
- Google CPC
- Paid Social Media
- Radio
- Green Bay Packers & NFL Football Games on TV
- Billboards
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CHALLENGE
With their competitor dealership across town gaining market share, Borton Volvo, a 65-year-old family-owned dealership, was under growing pressure from Volvo headquarters to increase sales and service income. They were apprehensive that we could assist them because they had never worked with an agency previously.
SOLUTION
We took over the management of their Google cpc campaign from a national vendor and combined it with high-profile sports, connected TVs, banner advertisements, and social media to boost the quantity and quality of their website visitors.
RESULTS
The mix produced record sales and profitability in 2019, their most successful year ever as a company. In 2019, their Volvo Service Center had the most revenue of any Volvo facility worldwide. Borton also received the renowned Volvo Excellence Award, which was given to just 30 Volvo stores countrywide. Today, Borton routinely outperforms its competitor in terms of sales volume by 30% to 50%. They currently outperform stores in considerably larger population centers and are among the top 10 Volvo dealers nationwide in terms of sales volume.
MARKETING MIX
- Google CPC
- Endorsement Radio with Dan Barreiro KFAN
- Sports TV
- Facebook / Instagram
- FLOYD DSP
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CHALLENGE
In an entertainment industry that is becoming more and more competitive, franchise owners wanted to compete and increase income. In their communities, several ideas like this were being introduced. Traditional marketing strategies like groupon, flyers, radio ads, and cable TV were generating less return on investment every day. Prior to our engagement, many owners had noticed a reduction in same-park YOY sales for one or more calendar years. They were becoming increasingly irritated and were searching for answers. Reaching the important target audience of moms and family entertainment had been a challenging one for them to reach.
SOLUTION
Our digital strategy on Google CPC and ads on social media sites like Facebook, Instagram, and Snapchat became the gold standard for the business throughout the country. By shifting from a branding mentality to a leads mentality, we captured more shoppers in market that were ready to buy.
RESULTS
The primary driver in all of the outcomes below was Google cpc. Annually, the parks booked more lucrative birthday parties than the company's 100+ other parks by as much as 50%. They observed double-digit growth in both site traffic and eCommerce sales. For parks open for more than 5 years, 2016 and 2017 had all-time revenue highs. As well as significant improvements in customer numbers and foot traffic to the businesses were seen.
MARKETING MIX
- Google / Bing / FLOYD DSP
- YouTube
- Facebook/ Instagram / Snapchat
- Banner Display & Video Preroll
